Author: Luca Massaro

Publisher: Gluqbar Editions

Price: €35

152 pages 22x22cm

Linen Hardback Embossed Silver Hot Foil

Produced with the support of Energie Diffuse Grant

Designed with Giorgia Caboni

English text Photocaptionist Federica Chiocchetti in collaboration with Gluqbar

Printed in Italy First Edition of 500

The work “Vietnik” addresses the intrinsic duality of the photographic medium and its tie to the
performative construction of identities.“Photography is the advent of myself as other: a cunning dissociation of the awareness of identity”. Vietnik is a musical pseudonym, a proxy, a cyborg, a “self-portrait as a building and bildung”.

The double (spatial and temporal, photographic and musical, of images and words) is a recurring motif, like a refrain - in the publication as in the installations and previous works. A temporal tension, between the tradition of the American trip and its differences and repetitions in today digital world, underlies all the works of this dual representation of old captions and new images.

The book's structure emulates and subverts the increasingly popular Hollywood format of the biopic. How does this trend of today cultural consumer is connected to the performative construction of social identities? How much of the author appears in the photographed “persona” (“mask” - Latin, “public image” - English)?