design: Piera Wolf
text: Iñaki Domingo, Anouk Kruithof
publisher: Editorial RM, stresspress.biz
publishing date: november 2016
ISBN: 9788426282524
10 no-cover books in transparent Acrylic box (3 mm)
Size of each book is 228 mm (H) x 170 mm (W)
Outside size of box is 173 mm (W) x 235 mm (H) x 53 mm (D)
Color, bw & duo-tone offset print on different papers
Section sewn in 16pp, with exposed colored thread
Book edges color sprayed
total pages: 768
total images: 528
edition: 1000
price: 110 €
While
I was researching on the relationship between art and technology as
a starting point for my review of Automagic,
Anouk Kruithof's latest massive photobook-ouvre, Google made me bump
into a forum hosted on an English videogaming website simply titled
"Magic vs Technology". My prime task momentarily dissolved
as I got caught unthreading the passionate debate this topic arose
among the gamers.
The forum members couldn't really find a point of agreement on which
of the two factions is the strongest, filling the discussion with
diverging opinions bolstered by detailed explanations of the
superiority of witchcraft abilities over cybernetic weapons, or vice
versa.
Even though the whole dilemma could sound too nerdy to be
meaningful, it contained a truth that permeates not only the lives
of videogaming enthusiasts, but those of all of us. How do we see
and relate to the power of technology? Do we ever put it in
question, as we do with magic? For those who have no specific
knowledge - which means the majority of us - it is as
incomprehensible as sorcery; nevertheless, we let it shape our daily
activities, delegating more and more practical and cognitive tasks
to it.
Here I go back to the initial point of my inquiry, before
the gamig detour brought me off-topic: which role do artists play in
mediating the inescapable presence of technology, and in
understanding the blurry outlines of its influence? Artistic
research made a big jump forward at the turn of the twentieth
century, while Henry Ford was introducing the Model T, Albert
Einstein was formulating the theory of relativity and Harry Houdini
was performing his impossible escapes. Art, progress (and illusion)
walked arm in arm, the first being informed by the second and
commenting on it at the same time. Today, the interaction with a big
part of technological progress has condensed in devices we
constantly carry in our pockets, and conscious artists are aware
that they cannot evade dealing with what this entails on the social
and aesthetic levels. Especially if their practice is based on
image-making, as in Kruithof's case, being photography the medium
that more than others has been subjected to jerks and twitches in
terms of production, application and dissemination.
It goes
without saying that the artist can implement many different possible
approaches to the analysis of the digitalization of our lives, but
insisting on the personal sphere and private experience is perhaps
the most straightforward, honest and though risky one.
The
tome Automagic
contains the many hundreds of images drawn from Kruithof's own
photographic archive taken with iPhones and compact digital cameras
over the past twelve years, and is comprised of nine
individually-binded photographic booklets plus a textual one, joined
together in a transparent acrylic glass box. While visually
navigating through the extensive amount of pictures, we encounter a
wide spectrum of colors, shapes and techniques that are only
apparently casual, because the treatment of the images, as well as
their editing and printing, is different and specifically designed
for each booklet.
There is a motivation behind every choice made
in terms of editing, design, paper and packaging, but I do not
really feel the need to know them; or, at least, my appreciation of
the book does not radically change once I am informed about them.
For me, Automagic
is an expression of Anouk's personality as much as the clothes or
nail polish she wears, that I imagine she never has to justify,
because they naturally reflect who she is. For me, Automagic
"belongs" to her to an equal extent; thus, in commenting
the book I am not guided by how
it is made or looks like, but rather why
Anouk decided to make it. More precisely, I am intrigued both by the
vulnerability and recklessness entangled in exposing twelve years of
private life in something that resembles a visual autobiography, and
by the place this books occupies within a more holistic discourse on
the weight - literally - of paper in a world based on screens.
Automagic,
in fact, is not the first book project that sees Kruithof working
with photographic archives, but derives from a diametrically
opposite premise: this book is born downstream of the spontaneous
accumulation of her own images, not of an intentional appropriation
of found or collected material; and this automatically turns the
artistic object into a state-of-the-art document of technology in
force along the last decade.
Moreover, it is interesting to
witness an artist straining and stretching a given format in such
a free way, especially when it comes to photobooks, that
often remain
restrained within their own limits. Automagic
is actually a collection of mixable episodes, more similar to tracks
in a music playlist or folders on a computer desktop than to
chapters in a "proper" book. The connection with the
ever-evolving, compoundable and somehow whimsical nature of the
digital source material is loud and clear and is the strong point of
Automagic,
whose structure seems like stating: "Don't be fooled by the
fact that now I am a printed object; I will always be an endlessly
open entity". A sort of modern spellbound, that has to be
spontaneously enjoyed rather than rationally examined.
Buy the book here