Balázs Fromm is an artist/photographer, currently living and working in Budapest. He balances between the many documentary and yet self-framed approaches of the medium as he studied photography at Moholy-Nagy University of Art and Design in Budapest and New Media at the City-University of Hong-Kong.

Fromm works in the editorial field at Flashback Photo Studio Budapest, and also a member at the Studio Of Young Photographers of Hungary.

What is the very own property of a digital image? Does the reckoning of the analogue format changed our cognition forever and ever? What can we perceive, and how, during the wast amount of digital feeds circling through our daily basis?

As I keep asking myself these three different questions, as the three main colors, Red, Green and Blue are staring back at me from my screen, I start to realise that we could think on photography as a tool. A tool, which is a reconnoiter device as well, and could reveal the hidden secrets of our present, future, and past. Also, a tool for tracking our vision, cheating our mind, and causing many specific emotions, impacts, which mostly we could not describe in single words. Photography, therefore, is a tool of language as well, merely of almost every individual being. Yet, as a universal language, the meaning of "words" are often not the "same", as we except.

During the project, I started building, crafting and fabricating my several "words", so called individual messages, to be part of the photographic language. As the pictures, as scenarios seems quite different from each other, I need the viewers attention, him or hers own photographic language, and a toolkit , to establish a unique, unrepeatable connection between the images.